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Content is King, But Context is God 

 November 23, 2022

By  James Brauer

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TL;DR

  • Businesses need to focus on creating quality content that provides value to their audience
  • Businesses also need to make sure that their content is seen by the right people at the right time
  • Context is everything in marketing
  • Focus on who you’re communicating with and when

Create Content that Gets Results

If you’re not creating content, you’re not marketing. Period. The reason is simple: without content, there’s nothing for people to consume. And if there’s nothing for people to consume, there’s no way to create the all-important relationships that are the foundation of successful businesses.

But just because you’re creating content doesn’t mean you’re doing it right. In fact, most businesses are doing it wrong. They’re focused on pumping out as much content as possible in the hopes that something will stick. But that’s not a strategy; that’s a crapshoot.

The key to success is to focus on creating quality content that provides value to your audience. But even that’s not enough. You also need to make sure that your content is seen by the right people at the right time. And that’s where context comes in.

What Is Context?

In marketing, context is everything. It’s the environment in which your message is seen or heard. And it plays a vital role in determining whether or not your message will be successful.

For example, let’s say you have a new product that you want to promote. If you release a commercial for it during the Super Bowl, chances are you’re going to reach a lot of people and generate a lot of buzz. But if you release that same commercial on local TV at 3am, chances are it’s going to go unnoticed. The message is the same in both cases, but the context is completely different, which makes all the difference in the world.

Why Context Matters

When most businesses think about content, they focus solely on the message they’re trying to communicate. But as any good marketer knows, it’s just as important—if not more important—to focus on who you’re communicating with and when you’re communicating with them. After all, what good is a great message if no one sees it?

The truth is that even the best content will fall flat if it doesn’t reach its intended audience at the right time. That’s why businesses need to focus on creating targeted content for specific audiences at specific times. Only then can they hope to create meaningful relationships with their customers—and only then can they hope to achieve real results from their content marketing efforts.

Tie it Together

Content may be king, but context is god when it comes to marketing success. For businesses to make targeted content that gets to the right people at the right time, they need to focus on making quality messages and spreading them through channels that their target customers use often. By doing this, they can get to know their customers better and see results from their content marketing.

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James Brauer


James Brauer, Ed.D., MBA is currently Director of Graduate Education at Avila University. Previously he was a virtual school administrator of a public online school serving students throughout the state of Iowa. Brauer has also served as an assistant principal and special education teacher. He is passionate about leadership and management, health and wellness, and personal development.

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